Pop Culture Field Study at San Diego’s Comic-Con International

If you have students interested in popular culture, marketing, or the media industries, please encourage them to visit www.powerofcomics.com/fieldstudy for information about a field study program at this summer’s Comic-Con International in San Diego, CA.

The one-week program (July 8-12, 2014) engages students as participant-observers of Comic-Con International, studying the intersection between mass marketing and fan cultural practices through ethnographic research. Comic-Con is the perfect backdrop to delve into this crossroad as hundreds of vendors and over 125,000 fans gather there to exchange symbolic meaning-and  currency! And while Comic-Con features comic books, manga, and graphic novels, students interested in all manner of popular culture can find something of interest to study at the Con, including anime, sci-fi, gaming, film, television, and much, much more. You can see more information about the Con itself at http://www.comic-con.org/cci/.

Students will also have the rather unique opportunity to make a public presentation of their observations and tentative conclusions at the end of the week as a part of the Comic Arts Conference held in conjunction with Comic-Con. The field study is sponsored by Wittenberg University and taught by Matthew J. Smith, Professor of Communication,msmith@wittenberg.edu.

The deadline for applications is April 1, 2015